TY  - BOOK
AU  - Knight,Philip H
TI  - SHOE DOG: A Memoir by the Creator of Nike 
SN  - 9781471146725
U1  - 338.7092 23
PY  - 2018///.
CY  - London
PB  - Simon & Schuster
KW  - Knight, Philip H.,
KW  - Nike (Firm)
KW  - Businesspeople
KW  - Biography.
KW  - United States
KW  - Sporting goods industry
KW  - History
KW  - lcgft
KW  - Autobiographies
N1  - First published in 2016.
N2  - Fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple 
mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the one plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story.
ER  -