Ariely, Dan,  <br/><br/>
DOLLARS AND SENSE :  How We Misthink Money and How to Spend Smarter / 
DAN ARIELY AND JEFF KREISLER WITH ILLUSTRATIONS BY MATT TROWER 
 - First Harper Paperbacks edition. 
 - xii, 275 pages :   illustrations, charts ;   21 cm 
<br/><br/>Includes bibliographical references (pages 261-268) and index. 
<br/><br/>What is money? Don't bet on it ; Opportunity knocks ; A value proposition -- How we assess value in ways that have little to do with value. We forget that everything is relative ; We compartmentalize ; We avoid pain ; We trust ourselves ; We overvalue what we have ; We worry about fairness and effort ; We believe in the magic of language and rituals ; We overvalue expectations ; We lose control ; We overemphasize money -- Now what? Building on the shoulders of flawed thinking. Put your money where your mind is ; Free advice ; Control yourself ; It's us against them ; Stop and think. 
<br/><br/> "Shares anecdotal insight into the illogical influences behind poor financial decisions and how to outmaneuver them, covering topics ranging from credit-card debt and household budgeting to holiday spending and real estate sales"--Publisher. 
<br/><br/><label>ISBN: </label>9780062872722  RM 39.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Finance, Personal <br/>Finance, Personal --Decision making <br/>Finance, Personal --Psychological aspects <br/>Consumers --Attitudes <br/>Consumer behavior --Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>332.024