TY  - BOOK
AU  - Trefler,Alan
TI  - BUILD FOR CHANGE : : REVOLUTIONIZING CUSTOMER ENGAGEMENT THROUGH CONTINUOUS DIGITAL INNOVATION 
SN  - 9781118930267
U1  - 658.812 23
PY  - 2014///
CY  - Hoboken, New Jersey
PB  - Wiley, 
KW  - Customer relations
KW  - Management
KW  - Technological innovations
KW  - Internet marketing
KW  - Relationship marketing
N1  - Includes index; Includes bibliographical references
ER  -