Trefler, Alan, <br/><br/>
BUILD FOR CHANGE :   REVOLUTIONIZING CUSTOMER ENGAGEMENT THROUGH CONTINUOUS DIGITAL INNOVATION / 
ALAN TREFLER 
 - xiii, 175 pages :  illustrations ;  23 cm 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9781118930267 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations --Technological innovations--Management<br/>Internet marketing<br/>Relationship marketing --Technological innovations
<br/><br/><label>Dewey Class. No.: </label>658.812