TY  - BOOK
AU  - Hasnizam Shaari,
AU  - Salniza Md. Salleh,
TI  - Contemporary Research in BRAND MANAGEMENT
SN  - 9789672064749
U1  - 658.827072 23
PY  - 2018///
CY  - Sintok, Kedah
PB  - Penerbit Universiti Utara Malaysia
KW  - Brand name products
KW  - Research
KW  - Trademarks
KW  - Branding (Marketing)
KW  - Government publications
KW  - Malaysia
N1  - Includes index; Includes bibliographical references
ER  -