McDonald, Malcolm,  <br/><br/>
Marketing planning for services - [ Marketing Series ] 

 - x, 364 pages ;   23 cm 
<br/><br/><label>ISBN: </label>0750630221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management
<br/><br/><label>Dewey Class. No.: </label>658.802