Adcock, Dennis,  <br/><br/>
Marketing principles and practice 

 - ix, 420 pages :   illustrations ;   25 cm 
<br/><br/><label>ISBN: </label>0273607340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>380.1