Jefkins,Frank,  <br/><br/>
Modern Marketing 

 - x, 339 pages ;   22 cm 
<br/><br/><label>ISBN: </label>071210853X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8