TY  - BOOK
AU  - Stratten,Scott
AU  - 
TI  - Unmarketing : : stop marketing, start engaging everything has changed and nothing is different
SN  - 9781119335009
U1  - 658.802 23
PY  - 2017///
CY  - New Jersey : 
PB  - John Wiley & Sons, Inc. , 
KW  - Relationship marketing. ; Viral marketing
N1  - Includes index
ER  -