Stratten, Scott,  <br/><br/>
Unmarketing :   stop marketing, start engaging everything has changed and nothing is different 

 - second edition 
 - xiv, 290 pages :   photographs, illustrations ;   23 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781119335009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing. ; Viral marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802