McKenna, Regis,  <br/><br/>
Relationship marketing 

 - xiii, 242 pages ;   24 cm 
<br/><br/><label>ISBN: </label>0712655638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8