TY  - BOOK
AU  - Kurtz,David L.
AU  - 
TI  - Principles of contemporary marketing
SN  - 9780324828085 ; 032482808X
U1  - 658.827 23
PY  - 2010///
CY  - Australia : 
PB  - South-Western , 
KW  - Branding (Marketing - Management. ; Strategic planning
N1  - Includes name and company indexes ; Includes subject indexes
ER  -