Kurtz, David L.,  <br/><br/>
Principles of contemporary marketing 

 - Fourteenth edition 
 - xxxii, 670 pages :   colour photographs ;   28 cm 
<br/><br/> Includes name and company indexes ; Includes subject indexes 
<br/><br/><label>ISBN: </label>9780324828085 ; 032482808X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing - Management. ; Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.827