TY - BOOK AU - Dru,Jean-Marie TI - The ways to new : : 15 paths to disruptive innovation SN - 9781119167976 U1 - 658.4063 23 PY - 2015/// CY - New Jersey : PB - John Wiley & Sons, Inc. , KW - Creative ability in business. ; Technological innovations. ; New products N1 - Includes bibliographical references and index ER -