TY  - BOOK
AU  - Kerin,Roger A.
AU  - 
TI  - Strategic marketing problems : : cases and comments
SN  - 0273768948 ; 9780273768944
U1  - 658.802 23
PY  - 2013///
CY  - Boston ; Essex, England : 
PB  - Pearson Education Limited , 
KW  - Marketing - Decision making - Case studies. ; Marketing - Management - Case studies
N1  - Includes bibliographical references and index
ER  -