Kerin, Roger A.,  <br/><br/>
Strategic marketing problems :   cases and comments 

 - Thirteenth edition ; International edition 
 - 743 pages :   illustrations ;   28 cm 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273768948 ; 9780273768944 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Decision making - Case studies. ; Marketing - Management - Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802