Bean, Roger,  <br/><br/>
Powerful products :   strategic management of successful new product development 

 - xii, 274 pages ;   23 cm 
<br/><br/><label>ISBN: </label>0814405665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management. ; New products - Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.575