Cateora, Philip R,  <br/><br/>
International Marketing 

 - Eleventh edition 
 - xxv, 693 pages :   colour illustrations ;   28 cm 
<br/><br/><label>ISBN: </label>0072398841 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing. ; International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658.848