Apte, Govind,  <br/><br/>
Services marketing 

 - xi, 440 pages :   illustrations ;   24 cm 
<br/><br/><label>ISBN: </label>9780195667585 ; 0195667581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8