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Research Methods for Business : A Skill-Building Approach / Uma Sekaran and Roger Bougie

By: Contributor(s): Publisher: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., 2013Copyright date: ©2013Edition: SIXTH EDITIONDescription: xxi, 423 pages : colour illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119942252
Subject(s): DDC classification:
  • 23 650.072
Contents:
1. Introduction to research -- 2 The scientific approach and alternative approaches to investigation -- 3 The broad problem area and defining the problem statement -- 4 The critical literature review -- 5 Theoretical framework and hypothesis development -- 6. Elements of research design -- 7. Data collection methods: Introduction and interviews -- 8 Data collection methods: Observation -- 9.9 Data collection methods: Questionnaires -- 10. Experimental designs -- 11. Measurement of variables: Operational definition -- 12. Measurement: Scaling, reliability, validity -- 13. Sampling -- 14. Quantitative data analysis -- 15. Quantitative data analysis: Hypothesis testing -- 16. Qualitative data analysis -- 17. The research report.
Summary: This text offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Perpustakaan Alor Setar Pinjaman Dewasa 650.072 SEK (Browse shelf(Opens below)) H051784 Available A00748784

Includes index

Bibliography: page 401-407

1. Introduction to research --
2 The scientific approach and alternative approaches to investigation --
3 The broad problem area and defining the problem statement --
4 The critical literature review -- 5 Theoretical framework and hypothesis development --
6. Elements of research design --
7. Data collection methods: Introduction and interviews --
8 Data collection methods: Observation -- 9.9 Data collection methods: Questionnaires --
10. Experimental designs --
11. Measurement of variables: Operational definition -- 12. Measurement: Scaling, reliability, validity --
13. Sampling --
14. Quantitative data analysis -- 15. Quantitative data analysis: Hypothesis testing --
16. Qualitative data analysis --
17. The research report.

This text offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects

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