Gamification Marketing / by Zarrar Chishti.

By:

Chishti, Zarrar [author.]

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781119663973

Subject(s):

DDC classification:

23 658.872

Summary: "Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play. This ... guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated"--Publisher marketing.

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Book	Perpustakaan Alor Setar	RFIDTI	Pinjaman Dewasa	658.872 CHI (Browse shelf(Opens below))	Available	A01724461
Book	Perpustakaan Awam Sungai Petani		Pinjaman Dewasa	658.872 CHI (Browse shelf(Opens below))	Available	A01724462

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Includes index.

"Learning made easy"--Cover.

"Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play. This ... guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated"--Publisher marketing.

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