In box 23 x 16 x 3 cm.
This fun and practical book and card set proposes a fresh approach to user experience. The way we think about "the user" in design is incomplete and needs an update--especially in today's complex, technologically interconnected world. This book lays out an exciting new approach that will stimulate your imagination to identity new opportunities and create more engaging and effective design solutions. The book includes a deck of User Archetype Cards and step-by-step team activities for unlocking "user ecosystem thinking" for designers, design researchers, strategists, innovators, product managers and entrepreneurs in any field.--Back cover.

Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users.

Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.