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CONTEMPORARY advertising and Integrated Marketing Communications / William F. Arens, Michael F. Weigold.

By: Contributor(s): Publisher: New York, NY : McGraw-Hill Education, [2020]Copyright date: ©2020Edition: sixteenth editionDescription: xxvi, 702 pages : colour illustrations, colour photographs ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781260570830
Subject(s): DDC classification:
  • 23 659.1
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Book Perpustakaan Alor Setar RFIDTI Pinjaman Dewasa 659.1 ARE (Browse shelf(Opens below)) Available A01673868

The International Student Edition is for use outside of the U.S.--Cover

Includes bibliographical references and indexes.

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