Pengurusan pemasaran (Record no. 87771)

MARC details
000 -LEADER
fixed length control field 00665nam a2200241 i 4500
001 - CONTROL NUMBER
control field C2-0281433
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180728012028.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070821s1988 my |||| ||||| | may d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9836203761
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.802
Feature heading ZAI
Feature heading KIH
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Zainal Abidin Mohd. Said,
Relator term author
245 10 - TITLE STATEMENT
Title Pengurusan pemasaran
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Kuala Lumpur :
Name of producer, publisher, distributor, manufacturer Dewan Bahasa dan Pustaka ,
Date of production, publication, distribution, manufacture, or copyright notice 1988
300 ## - PHYSICAL DESCRIPTION
Extent xii, 396 pages ;
Dimensions 21 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- dc
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
  Not For Loan Perpustakaan Alor Setar Koleksi Ismail Hussein 21/08/2007   KIH 658.802 ZAI A00174520 09/05/2018 Book