Marketing strategy and uncertainty (Record no. 79658)

MARC details
000 -LEADER
fixed length control field 00651nam a2200241 i 4500
001 - CONTROL NUMBER
control field C2-0271374
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180728001358.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060809s1999 nyu |||| ||||| | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0195125738
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.802
Feature heading JAG
Feature heading G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jagpal, Sharan,
Relator term author
245 10 - TITLE STATEMENT
Title Marketing strategy and uncertainty
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Oxford University Press ,
Date of production, publication, distribution, manufacture, or copyright notice 1999
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 334 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Matketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- dc
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
    Perpustakaan Alor Setar Pinjaman Dewasa 27/09/2006 658.802 JAG A01109342 06/07/2023 Book