Marketing decision making : (Record no. 49353)

MARC details
000 -LEADER
fixed length control field 00720nam a2200253 i 4500
001 - CONTROL NUMBER
control field C2-0167193
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180727133508.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980705s1984 ohua|||| ||||| | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538195207
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Feature heading MAR
Feature heading R
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name O'Dell, William F.,
Relator term author
245 10 - TITLE STATEMENT
Title Marketing decision making :
Remainder of title analytic framework and cases
250 ## - EDITION STATEMENT
Edition statement Third edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Cincinnati, Ohio :
Name of producer, publisher, distributor, manufacturer South-Western Publishing Co. ,
Date of production, publication, distribution, manufacture, or copyright notice 1984
300 ## - PHYSICAL DESCRIPTION
Extent vi, 461 pages :
Other physical details illustrations
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
700 ## - ADDED ENTRY--PERSONAL NAME
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- dc
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
  Not For Loan Perpustakaan Kulim Rujukan Dewasa 22/03/2004 R 658.8 MAR A00343220 08/05/2018 Book