WHAT SPONSORS WANT : (Record no. 190952)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02588nam a2200325 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230302110254.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230103t20212021si a gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789811219016 |
| Terms of availability | RM 147.26 |
| Qualifying information | hardback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PPAK |
| Language of cataloging | eng |
| Transcribing agency | PPAK |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.285 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 659.285 |
| Feature heading | HAR |
| Feature heading | G |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harrison, Mark, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | WHAT SPONSORS WANT : |
| Remainder of title | An Inspirational Guide for Event Marketers / |
| Statement of responsibility, etc. | Mark Harrison. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Singapore ; New Jersey : |
| Name of producer, publisher, distributor, manufacturer | World Scientific, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2021] |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 286 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Emerging Issues and Trends in Sport Business ; |
| Volume/sequential designation | Vol.1 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Title | Chapter 1: The business of sponsorship it's greatest magic in marketing - |
| -- | Chapter 2: What sponsors want from you and your property - |
| -- | Chapter 3: To borrow equity the definition of sponsorship - |
| -- | Chapter 4: To tell stories a sponsor's tale - |
| -- | Chapter 5: To engage stakeholders Activate. Activate. Activate - |
| -- | Chapter 6: To see proof don't be afraid of the truth - |
| -- | Chapter 7: To get promoted ... not fired - |
| -- | Chapter 8: Building a strategy planning for success - |
| -- | Chapter 9: The future of sponsorship is it already here? - |
| -- | Scenarios. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' - experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge." |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate sponsorship |
| Topical term or geographic name entry element | Special events |
| Form subdivision | Marketing |
| Topical term or geographic name entry element | Sports sponsorship |
| Topical term or geographic name entry element | Performing arts sponsorship |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Emerging issues and trends in sport business ; |
| Number of part/section of a work | Vol. 1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn | Not for loan | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Perpustakaan Alor Setar | Pinjaman Dewasa | 02/03/2023 | 659.285 HAR | A01771708 | 02/03/2023 | Book |