Innovating : (Record no. 177436)

MARC details
000 -LEADER
fixed length control field 02646nam a2200325 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200805170927.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200604t20162016maua g 001 0beng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780262035354
Qualifying information hardback
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.4063
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.4063
Feature heading PER
Feature heading LCK
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perez-Breva, Luis,
Relator term author.
245 10 - TITLE STATEMENT
Title Innovating :
Remainder of title A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong /
Statement of responsibility, etc. Luis Perez-Breva ; Artwork by Nick Fuhrer ; Foreword by Edward Roberts
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Cambridge, MA :
Name of producer, publisher, distributor, manufacturer MIT Press, [
Date of production, publication, distribution, manufacture, or copyright notice [2016]
Date of production, publication, distribution, manufacture, or copyright notice ©2016
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 396 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
520 ## - SUMMARY, ETC.
Summary, etc. Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach -- a doer's approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that to start innovating it doesn't require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, "no thing is new" at the outset of what we only later celebrate as innovation. In Innovating, the process -- illustrated by unique and dynamic artwork -- is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people's knowledge and skills. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Finally, he shows how to systematize what you've learned: to advocate, communicate, scale up, manage innovating continuously, and document -- "you need a notebook to converse with yourself," he advises. Everyone interested in innovating also needs to read this book. -- Provided by publisher.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creative ability in business
Topical term or geographic name entry element Problem solving
Topical term or geographic name entry element New products
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fuhrer, Nick,
Dates associated with a name illustrator.
Personal name Roberts, Edward,
Relator term foreword.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Koha item type
    Perpustakaan Alor Setar American Corner 12/08/2020 1 LCK 658.4063 PER A00738989 06/04/2025 18/03/2025 Book