Marketing / (Record no. 174734)

MARC details
000 -LEADER
fixed length control field 00834nam a22002897i 4500
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191103123417.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191103t20162016nyuao e 001 0beng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077729028
Qualifying information hardback
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.8
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Feature heading GRE
Feature heading G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Grewal, Dhruv,
Titles and words associated with a name PhD,
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Dhruv Grewal, Michael Levy
250 ## - EDITION STATEMENT
Edition statement Fith Edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Education,
Date of production, publication, distribution, manufacture, or copyright notice 2016
Date of production, publication, distribution, manufacture, or copyright notice ©2016
300 ## - PHYSICAL DESCRIPTION
Extent li, 678 pages :
Other physical details colour photographs ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Topical term or geographic name entry element Marketing research
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Levy, Michael,
Titles and other words associated with a name PhD,
Dates associated with a name 1950-
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Koha item type
    Perpustakaan Alor Setar Pinjaman Dewasa 18/11/2019 2 2 658.8 GRE A00738587 13/04/2026 12/03/2026 Book
    Perpustakaan Awam Sungai Petani Pinjaman Dewasa 18/11/2019     658.8 GRE A00738588 18/11/2019   Book
    Perpustakaan Baling Pinjaman Dewasa 18/11/2019     658.8 GRE A00738592 18/11/2019   Book
    Perpustakaan Jitra Pinjaman Dewasa 18/11/2019 3 1 658.8 GRE A00738589 15/03/2025 23/02/2025 Book
    Perpustakaan Langkawi Pinjaman Dewasa 18/11/2019     658.8 GRE A00738590 18/11/2019   Book