Principles of contemporary marketing (Record no. 138077)

MARC details
000 -LEADER
fixed length control field 00867nam a2200277 i 4500
001 - CONTROL NUMBER
control field C2-0340954
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180728142746.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170213s2010 at a|||| ||||| | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324828085 ; 032482808X
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.827
Feature heading KUR
Feature heading R
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kurtz, David L.,
Relator term author
245 10 - TITLE STATEMENT
Title Principles of contemporary marketing
250 ## - EDITION STATEMENT
Edition statement Fourteenth edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Australia :
Name of producer, publisher, distributor, manufacturer South-Western ,
Date of production, publication, distribution, manufacture, or copyright notice 2010
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 670 pages :
Other physical details colour photographs ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes name and company indexes ; Includes subject indexes
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing - Management. ; Strategic planning.
700 ## - ADDED ENTRY--PERSONAL NAME
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- dc
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
  Not For Loan Perpustakaan Alor Setar Rujukan Dewasa 23/02/2017 R 658.827 KUR A00879814 09/05/2018 Book