HALAL MARKETING :

Sany Sanuri Mohd Mokhtar, Dr.,

HALAL MARKETING : Concept and Strategies / SANY SANURI MOHD MOKHTAR, ANAM JAVEED, MUHAMMAD YAR KHAN - xiv, 145 pages : photographs ; 23 cm

Includes index

Bibliography: pages [127]-136

9789672486251 RM45.00

M221-00114


Marketing--Religious aspects--Islam
Business--Religious aspects--Islam
Branding (Marketing)--Islamic countries
Halal food industry
Government publications--Malaysia

658.80088297