Essentials of Marketing Research /
Joseph F. Hair Jr. University of South Alabama, David J. Ortinau University of South Florida, Dana E. Harrison East Tennessee State University
- Fifth edition
- xx, 428 pages : colour illustrations, charts ; 25 cm
Includes index
9781260575781 RM111.00
Marketing research
658.83
Essentials of Marketing Research /
APA
Hair J. F. J., Ortinau D. J. & Harrison D. E. (2021). Essentials of Marketing Research. New York, NY: McGraw-Hill Education.
Chicago
Hair Joseph F Jr, Ortinau David J and Harrison Dana E. 2021. Essentials of Marketing Research. New York, NY: McGraw-Hill Education.
Harvard
Hair J. F. J., Ortinau D. J. and Harrison D. E. (2021). Essentials of Marketing Research. New York, NY: McGraw-Hill Education.
MLA
Hair Joseph F Jr, Ortinau David J and Harrison Dana E. Essentials of Marketing Research. New York, NY: McGraw-Hill Education. 2021.
