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THE EXPERIENCE ECONOMY /

Pine, B. Joseph, II

THE EXPERIENCE ECONOMY / B. JOSEPH PINE II, JAMES H. GILMORE - UPDATED EDITION - xxvii, 359 pages : 21 cm

Rev. ed. of: The experience economy : work is theatre & every business a stage. 1999 Includes index

Includes bibliographical references

ISBN: 9781422161975

Subjects--Topical Terms:
Product management
Marketing
Diversification in industry
Customer services

Dewey Class. No.: 658.56

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