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Strategic marketing problems :

Kerin, Roger A.,

Strategic marketing problems : cases and comments - Thirteenth edition ; International edition - 743 pages : illustrations ; 28 cm

Includes bibliographical references and index.

ISBN: 0273768948 ; 9780273768944

Subjects--Topical Terms:
Marketing - Decision making - Case studies. ; Marketing - Management - Case studies.

Dewey Class. No.: 658.802

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